The spirit of 1961 means drinking responsibly.

That means tipping your bartender, imbibing in moderation, and never drinking and driving. Some things are always in style.

1961 Vodka has zero tolerance for stupid behavior. That includes overindulging, binge drinking, underage drinking and any reckless behavior that hurts people, property, reputations and/or relationships. And that goes for those who glamorize that type of behavior, too. We’re concerned about alcohol abuse in all its forms. It’s bad for society and bad for our industry. We work hard to bring you a high-quality product, and we want you to enjoy it responsibly. And if you can’t, then we’d prefer if you left us out of the party.

One more thing—a special shout-out to designated drivers everywhere. You are the best.